Jeffrey Naughton
Northwest Home Mortgage LLC
Seattle, WA

Question
Response
What was the greatest value to you, in terms of the coaching you did with Stuart?
The outsider looking into an organization so often is able to point out what should be or is obvious to everyone else except to the business owner. In our meetings, Stuart draws out more clearly the costs and benefits of those existing intangible concoctions we call, “the way we do things here”. This gives a valuable new perspective and often the impetus to do something about it.

How would you measure, (quantify), this value?
With an assisted sense of direction there is much less languishing about what to tackle next. I get on with the big important challenges and leave the rest for another day or sometimes for never. By focusing on the important things to me instead of what is important to everyone else, I get what I know and feel is important instead swirling around to the desires of less experienced players. It’s my business now and I run it, not the other way around. I have more time at home, more vacation time, and more freedom to think and plan.

What new skills have you formed/developed that are helping you to be more successful?
Entire systems of project delegation are within my reach. Instead of thinking what to hand off, I’m thinking about the result I want, sharing that picture with my staff, and asking them to delegate back to me only what they think they cannot handle.

What new habits have you formed/developed that are helping you to be more successful?
I now constantly look for ways to delegate tasks and responsibilities. This is a habit which is new and learned with greater depth than I fully understood. The learning has come in the trying and doing and the gentle reminders from Stuart to give as much up as possible.

Describe what you accomplished to deserve an "A" in your coaching program?
I can leave my company for a week or more and know that our customers and employees are being taken care of. I have a system in place that makes hiring office staff a process that does not really require me. I am extending this to loan officer screening and hiring so that I can scale up even when we are busy working in the business as opposed to busy working on it.

Please write a brief testimonial on the value you received in working with Stuart.
Coaching with Stuart is the single best investment you can make into your business. No one can afford to be without an outsiders viewpoint and direction. Stuart offers a kind and gentle compass to point the way toward your own goals and visions. I have adopted in my own management style many of his coaching techniques and subtle accountability nudges. I see clearly where my own team resists accountability now and Stuart has helped me to nudge them along respectfully, kindly, and with a steady guiding hand. Making a commitment to yourself and your business systems first is really making a commitment to your customers. Stuart has been a worthy advocate and coach to this end and both my life and my business are better for it.

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