Stuart Kaufman, MS, MBA
     


"Consult The Coach" Archives
Stuart Kaufman, MS, MBA
“The Real Estate Coach”

Stuart is a columnist with the Washington Realtor News.
Here are his archived articles.

 VOLUME 13
 
Winter, 2013 - Vol 13, Issue 1
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Q: I have lost my focus. I am not sure where it went, but it is not on my Real Estate business these days. What do you suggest to regain my focus and move my business ahead?

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 VOLUME 12

  Fall, 2012 - Vol 12, Issue 4
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Q: As the market heats up and inventory is at a premium, I am encountering more multiple offers. I win some and lose many. How can I improve my “batting average?” I mostly work with buyers.

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  Summer, 2012 - Vol 12, Issue 3
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  Q: I do a lousy job of managing my business finances. What are the most basic things I can do to be more in control of my money?
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  Spring, 2012 - Vol 12, Issue 2
 

Q: When I get leads (which is not that often), I don’t have a system for following up with them. As a result, they frequently fall between the cracks and get lost. What do you suggest?

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  January, 2012 - Vol 12, Issue 1
  Q: I haven’t been doing much lead generation lately. Do you have a quick and easy method I could try?
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 VOLUME 11

  Fall, 2011 - Vol 11, Issue 4
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  Q: I am having a difficult time balancing my business with my family life. I spend too much time at work, and not enough time with my family, of for that matter, myself. What do you suggest?
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  Summer, 2011 - Vol 11, Issue 3
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  Q: I don’t do a good job of using my time productively. I get distracted easily and find all sorts of things to do to keep me busy, rather than focusing on growing my business. I think it is a lack of discipline that holds me back, and I know I could be a lot more productive. If I were one of your coaching clients, what would you suggest?
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  Spring, 2011 - Vol 11, Issue 2
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  Q: I am not real happy with my current office situation. The agents in our office don’t come in the office very often, and when they do, they are usually rushed and not available. Our managing broker is busy with paperwork and his own transactions, so he is not usually available either. I feel alone and unsupported. I think I need a change. What do you suggest?
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  January, 2011 - Vol 11, Issue 1
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  Q: Believe it or not, I am afraid of success. When I get too many clients and am too busy, my life seems out of control. I feel overwhelmed. As a result, I hold back. I don’t call my Sphere and I don’t promote myself very much. My business is not where it needs to be. What do you suggest?
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 VOLUME 10

  September, 2010 - Issue 6
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  Q: My broker suggested I find a Coach to work with. I need help working on being more consistent in my lead generation. I know that most successful athletes use coaches to keep them on track. What do I need to look for in a good Coach?
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  August, 2010 - Issue 5
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  Q: How do I achieve accountability so that I do the work (especially prospecting) that I know I need to do?
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  July, 2010 - Issue 4
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  Q: In today’s market, what is the key marketing strategy to bring buyers to my listings?
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  June, 2010 - Issue 3
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  Q: I have little patience with phone solicitors who call me. As a result I am timid when calling people and asking for referrals. What do you suggest?
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  March, 2010 - Issue 2
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  Q: It seems like Blogging is the current rage. I took a class, but can it really help me build my business? What are the “essentials” for successful blogging? Is it really worth the time?
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  January, 2010 - Issue 1
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  Q: I am working on “Getting My Sphere in Gear” but I have a problem. When I call my past clients, many calls typically end up lasting 30 – 45 minutes. I literally can’t get off the phone. I don’t have time to make many calls as a result. How do you tactfully end a conversation without insulting people?
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 VOLUME 9
  October, 2009 - Issue 6
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  Q: Current market conditions require me to spend more time working and getting less in return. As a result, I am feeling really out of balance in my life. What do you suggest?
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  July, 2009 - Issue 5
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  Q: How can I defend myself from procrastination as I work to implement my goals?
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  June, 2009 - Issue 4
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  Q: How can I get over the “guilt” I feel when telling a seller what their home is now worth, when I sold them the home a couple of years ago for much more?
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  May, 2009 - Issue 3
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  Q: I have not done a good job of staying connected to my past clients. Sure, I send mail but I haven’t spoken to most of my past clients in several years. I feel embarrassed to call them. On top of this, I really don’t know what to say, even if I did call them. What do you suggest?
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  March, 2009 - Issue 2
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  Q: What are the top 3 activities for an agent to get business NOW in our current marketplace?
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  January, 2009 - Issue 1
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  Q: I am a broker/manager of a fairly large real estate office. I have noticed that some of my agents have “checked out” meaning that they don’t spend much time on their Real Estate business. They basically are waiting for the market to change, yet they are suffering financially. What do you suggest to motivate them to “check in” and work their business.
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 VOLUME 8

  September, 2008 - Issue 6
  I recently interviewed 4 real estate agents who are having a successful 2008, despite the down market. The reason for the interviews was to find out what was behind their success and what advice they might have for other agents. All of these agents are closing 2-4 transactions per month and expect to make $150,000 or more in gross commissions this year. These agents typically sell homes in the $400,000 - $600,000 range.
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  July, 2008 - Issue 5
  Q: The current market is making me anxious and stressed. My listings aren’t selling and my buyers aren’t in a hurry to buy. I am not sure what to do. I feel frustrated. I feel like I have no control over what is happening.
  Click here to view the entire article, which includes response.
 
  May, 2008 - Issue 4
  Q: I know that I should ask for referrals, but I don’t like doing it. I feel like a used car salesman - which makes me uncomfortable. Besides, I have been in Real Estate for almost 5 years and I do get some referrals - even when I don’t ask for them. I know that I would get more referrals if I did ask, but I just seem to be stuck. What do you recommend?
  Click here to view the entire article, which includes response.
 
  March, 2008 - Issue 3
  Q: I let my clients run my life. I answer my phone on my days off and evenings. I have a difficult time saying “NO” and I frequently put my client’s needs ahead of my family. It is taking a toll on me. What do you suggest?
  Click here to view the entire article, which includes response.
 
  January, 2008 - Issue 2
  Q: I am a successful agent with a team of three employees. There are 4 of us all together - myself, a buyer’s agent, an administrator/transaction coordinator and a marketing manager. I am having trouble getting things done the way I want them, and on time. How do I get my team on track?
  Click here to view the entire article, which includes response.
 
  November 2007 - Issue 1
  Q: My broker has suggested that I start working my Sphere as a way of helping me survive the slow market. Although I know it is a good idea, I always find other things to do instead of calling the people in my Sphere. I seem to have a block when it comes to this. What do you suggest?
  Click here to view the entire article, which includes response.

 VOLUME 7
  October 2007 - Issue 4
  Q: How do I talk about my Real Estate business with my friends so they don’t think I am just after their business AND so I don’t jeopardize our friendship?
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August 2007 -Issue 3
  Q: I have a full time job working in a retail setting and do Real Estate on the side. I want to eventually transition into full time Real Estate. I have my license and have done a few transactions. I need to keep working to pay the bills, but want to make the leap to full time Real Estate. What do you suggest?
  Click here to view the entire article, which includes response.
 
June 2007 -Issue 2
 

Q: I am a Buyer’s Agent for a successful listing and selling agent. Our Sphere of Influence is the same, so it is hard to differentiate what I contribute sales wise. I typically take clients to see homes, perhaps find them the right home and hold all the Open Houses which seem to seldom get me new clients of mine/ours (The agent lists higher end homes). When I was first starting out, 3 years ago, I did other people’s lower priced listings and did OK but could be better at the whole Open House process as well. I want to contribute to the business. My goal is to get new clients. What can I do, what books can I read, or class could I take that would help me?

  Click here to view the entire article, which includes response.
 
  April 2007 - Issue 1
 

Q: I have been an agent for about two years and I know I have the potential to create more business. I think part of my challenge is not having a daily schedule or routine. I am not consistent in any of my daily activities. As a result, my income is not what it should be. What do you suggest? What do other agents do?

  Click here to view the entire article, which includes response.

 VOLUME 6
  Winter 2006 - Issue 4
 

Q: I am a fairly new Realtor and am having great difficulty in obtaining leads. My broker has promised numerous times that leads should come in any time now, but month after month passes and I see no results. I know so many people do great in Real Estate, why am I having such a difficult time in moving forward? I have tried many avenues to pursue clients and get business, but to no avail. Do you have any advice on how to jump-start my career?

  Click here to view the entire article, which includes response.
 
Fall 2006 - Issue 3
 

Q: I have a difficult time staying focused on my work. I am fine when working face to face with a client, but when I get back to my office, I am all over the place - jumping from one task to the next. I get work done, but it gets done slowly and inefficiently. Any suggestions?

  Click here to view the entire article, which includes response.
 
  Summer 2006 - Issue 2
 

Q: I am constantly stressed trying to manage my checking account, finances and taxes. I don’t update or reconcile my checkbook on a regular basis. I really dislike doing all this money management stuff. I am never quite sure how much I money I have, how much money I have made, or how much money I have spent or owe. As long as I have a positive balance in the bank, then I figure I am doing alright. What do you suggest to deal with my stress about my finances?

  Click here to view the entire article, which includes response.
 
  Spring 2006 - Issue 1
 

Q: My broker keeps telling me I need to do a business plan for 2006. I hate business planning and generally find it a waste of time. I just want to go out and sell more houses this year than I did last year. What do you suggest since my Broker is expecting a business plan?

  Click here to view the entire article, which includes response.

 VOLUME 5
  Winter 2005 - Issue 4
 

Q: I have heard that when an agent changes offices he/she can expect to lose up to three months of wages. Do you have thoughts or research that suggests what the cost is to change offices?

  Click here to view the entire article, which includes response.
 
Fall 2005 - Issue 3
 

Q: Should my assistant(s) be licensed, not licensed?  How do you determine their salary and/or commissions?  If they should be licensed, do I pay for their licensing and how do I keep them loyal to the team after they become experienced agents themselves?

  Click here to view the entire article, which includes response.
 
Summer 2005 - Issue 2
 

Q: I have been a realtor for quite some time and I'm ready to take it to the next level but find myself completely unorganized.  Last year I did about 15 transactions. My Goal for this year is about 25, with the intent to grow every year from there.  At this stage should I try to get organized on my own or should I be looking for an assistant?  I want to build a strong team for the long term so I can get myself more involved with meeting people and developing personal relationships that produce results.   Because I'm a bit of a control freak, I'm thinking it would be best to find an anchor office person to take charge so I can stay completely out of his/her day to day.  But I am unsure on how to go about this.  Should my assistant(s) be licensed, not licensed?  How do you determine their salary and/or commissions?  If they should be licensed, do I pay for their licensing and how do I keep them loyal to the team after they become experienced agents themselves? 

Click here to view the entire article, which includes response.
 
Spring 2005 - Issue 1
 

Q: I have been working since March, 2004 in the Puget Sound area. Although I have had a slow but steady sales rate up to now, I really want what most other agents want, new business. I have exhausted my friends and family list and am looking for new contacts. I have already sent out several rounds of postcards, and of course the "just solds" to the neighborhoods, with no response. I really have never had to market myself before and am frankly stumped. Any suggestions would be greatly appreciated.

Q: I have been selling real estate for almost two years now, and I don’t do a good job of organizing my contact information. I have names on scraps of paper, yellow sticky notes, and assorted word documents. I know that I need to be using a database to keep track of client information. But, I don’t know which one to get or how to select one. What do you suggest?

  Click here to view the entire article, which includes responses.

 VOLUME 4
Winter 2004 - Issue 4
 

Q: I have been in real estate for almost three years and have a Sphere of Influence of nearly 200 names in my database. For some reason, I am not getting many referrals from my Sphere. I send them a monthly mailing, but that doesn’t seem to be enough. I don’t like the idea of calling people since it makes me feel like a used car salesman. What do you suggest?

Q: I am taking a trip to Italy next month with my wife. During past trips, I have contacted my office several times a day to check on business and ongoing transactions. I also like to check my e-mails daily, which means that I am always on the look out for a cyber-café. My wife gets very annoyed that I do these work-related activities while on vacation, but I want to make sure my transactions don’t fall apart. How can I keep my wife happy while not losing my commissions?

  Click here to view the entire article, which includes responses.
 
Fall 2004 - Issue 3 
 

Q: How can I better organize and keep track of my marketing activities so that I implement them more consistently?

Q: I feel like I don’t have any time for myself – I always seem to be doing work. What do you suggest?

Click here to view the entire article, which includes responses.


 
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